Person or organization – do you know someone who is an inspiration and the leading change leader in the gambling industry?

 The development of an industry happens by challenging old standards, that someone have the courage to step forward and do things in a new way. Listening to what is happening around us and understanding the development of society are key factors, as well as understanding how the demands, needs and expectations change when it comes to the customers.

As the hockey player Wayne Gretzky said: ”A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

Creating a successful change requires good leadership. A good leader is someone who has a clear vision, is courageous, dares to fail and is humble enough to share his/her knowledge.

Do you know of a person or organization with these qualifications? If you do, we hope you want to nominate the person or organization in this category.

Examples of entries:
Through its efforts, the person and/or the organization has:

• has become a positive role model for a sustainable development of the gambling industry, thanks to a responsible leadership
• has created an attractive, sustainable workplace and therefore became an inspiration within the industry
• has shown courage to make an inconvenient decision affecting the outcome or the norm in order to contribute to a positive development
• has challenged the industry with new knowledge and inspiration
• has represented the industry within a certain area and influenced the opinion

Responsibility in caming – do you know of initiatives and projects that increase consumer protection, sustainability and improve the society.

Sustainability is as important today as introducing new products and services. Everybody should contribute to the society in a positive way when it social, economic and sustainable perspectives. The same applies to the gambling industry.

Gambling should be fun, an entertainment and something that is done as amusement. Unfortunately, there is always a certain risk with all products – that they can lead to an unhealthy level of gambling.

One of the most important areas for the gambling industry is responsibility in gambling. The gambling industry has a responsibility to minimize this risk. This can be done through a variety of actions and solutions: gambling responsibility tools that follow the player’s patterns, actions made when there are signs of problems, adjustments in the product itself, responsible marketing and dissemination of information.

Nobody should get in any kind of trouble because of their gambling – that should be our mutual goal as an industry. Have you found a way to increase consumer protection, sustainability or improve society? If you have, we hope you would like to participate with an entry in this category.

Examples of entries:

Through innovative thinking and good initiatives:

• responsibility tools/systems for gambling has been developed
• products that reduce the risk of gambling problems has been developed
• communications and marketing have taken responsibility for the gambler
• efforts have been made to reduce high risk gambling,
• research projects have been started
• gender equality, diversity and sustainability have been put in focus
• the organization has helped to improve the society and the environment.

Satisfied customers – do you know of inspirational projects, initiatives and sustainable marketing efforts in order to get more satisfied and loyal customers?

It is said that man has always gambled and that gambling will always exist. We hope this is true, but today the gambling industry has tough competition from many other forms of entertainment that meet the same needs.

According to statistics, fewer in Sweden choose to spend their time and money on gambling for money. It’s more important than ever to keep the customers and make sure they are happy and satisfied.

Is it possible to keep gambling customers happy even if they don’t win the big jackpot that the marketing promised and said was possible? If you have found a solution that has increased customer satisfaction, we hope you would like to participate with an entry in this category.

Examples of entries:

Through innovative thinking and good initiatives:

• the customer’s shopping experience has improved
• customer experience and the dialogue has improved
• products have been developed and now have an increased entertainment value
• the customers get value for their money even if they don’t win
• entertainment beyond the usual are offered
• marketing has had a different message than big winnings, jackpots and bonuses.